Pitchin' ' a Book
One of my problems has always been saying yes to everything that sounds fun and interesting and then discovering too late that I don't really have enough time to go around for everything I said yes to. At the moment I find myself with a little more time than usual and decided to pitch some ideas to my publisher.
I had to go out today to look over photo choices for the City Bird/Country Bird book. It's so exciting now that all the photos are going into it! It's been educational to learn about how long it takes a book to go from idea to print. This has been going for almost two years. I'm glad we're taking the time with it, I would much rather get it right and than get it fast. I really do think this book will be helpful for anyone to attract birds, even apartment dwellers like myself.
After we got the current book out of the way, I started pitching other ideas. One is for a peregrine book and I'm very excited that it's a go and will probably end up being series! Whoot! That one I thought would be an easy sell. I was nervous, I had sent a chapter off to one of the owners of Adventure and she did not receive that email and I had to read it aloud in the conference room. I normally have no problem with public speaking, but as I read the excerpt I found myself transported to fourth grade reading out of my Living Indiana History Textbook (shudder). What is interesting about pitching a book is that you have a sense of the market for the book you have a shot. If you can ease the publisher with sales numbers, you have a fighting chance. With bird books I have a pretty good idea. I have a good idea of what bird books sell and why good bird books don't sell better (one reason is that customers do not buy photoless bird books--they want lots and lots of photos).
So, then came the Disapproving Rabbits pitch again. The publisher is nervous. I can quote website traffic, emails and links but it's not enough. They ask if I know how many rabbit owners are out there? Do I know if there are rabbit specialty stores like bird stores. What's the rabbit market? These are not questions I can easily answer. I'm going to try and come up with a mock up of a book but there's still a chance that this publisher will say no. I know in my gut that this book will sell, but I just can't prove it like I can bird books.
Cinnamon was ready to lay down a heavy disapproval to the publisher, but a mouthful of carrot tops saved many lives today. You can still see a distinct harumph on her face.
I had to go out today to look over photo choices for the City Bird/Country Bird book. It's so exciting now that all the photos are going into it! It's been educational to learn about how long it takes a book to go from idea to print. This has been going for almost two years. I'm glad we're taking the time with it, I would much rather get it right and than get it fast. I really do think this book will be helpful for anyone to attract birds, even apartment dwellers like myself.After we got the current book out of the way, I started pitching other ideas. One is for a peregrine book and I'm very excited that it's a go and will probably end up being series! Whoot! That one I thought would be an easy sell. I was nervous, I had sent a chapter off to one of the owners of Adventure and she did not receive that email and I had to read it aloud in the conference room. I normally have no problem with public speaking, but as I read the excerpt I found myself transported to fourth grade reading out of my Living Indiana History Textbook (shudder). What is interesting about pitching a book is that you have a sense of the market for the book you have a shot. If you can ease the publisher with sales numbers, you have a fighting chance. With bird books I have a pretty good idea. I have a good idea of what bird books sell and why good bird books don't sell better (one reason is that customers do not buy photoless bird books--they want lots and lots of photos).
So, then came the Disapproving Rabbits pitch again. The publisher is nervous. I can quote website traffic, emails and links but it's not enough. They ask if I know how many rabbit owners are out there? Do I know if there are rabbit specialty stores like bird stores. What's the rabbit market? These are not questions I can easily answer. I'm going to try and come up with a mock up of a book but there's still a chance that this publisher will say no. I know in my gut that this book will sell, but I just can't prove it like I can bird books.
Cinnamon was ready to lay down a heavy disapproval to the publisher, but a mouthful of carrot tops saved many lives today. You can still see a distinct harumph on her face.











15 Comments:
The Minnesota Companion Rabbit Society (formerly the Minnesota House Rabbit Society) could probably give you some of the numbers you need about rabbit ownership. They also sell rabbit merchandise at their events and on their website. I think it would be a big hit with the group.
I would check out www.leithpetwerks.com; they sell bunny condos ~ which I believe attracts some very avid rabbity types! They would could probably give you a good idea sense of the bunny market.
They are wonderful people with great products!
Also, the House Rabbit Network based in New England could probably pass along some great info as well, so you could take a look at a wider demigraphic of bunny-rabbit market.
http://www.rabbitnetwork.org
Good luck!!!
The Disapproving Rabbit Book sounds like it might be more of a fun book than a strictly bun book. I don't have rabbits, but Cinnamon's commentary is very entertaining anyway. Maybe you should tell the publishers to look to a broader market than just rabbit owners.
There's definitely a "harumph" on her face--not to mention the added kill-factor of the cocked-to-the-side head.
OUCH!
I live in Germany, and I love your Disapproving Rabbits, too. I have several of my own -- I used to be a fosterer with the upstate New York HRS, and when my husband and I moved back to Germany, nobody would adopt them or take in any as fosters, so we brought them all with us -- all 18...so we get a LOT of disapproval! I also worked as an Earthwatch volunteer on a migratory bird banding project in Italy a few years ago, so I enjoy both the bird and bunny stuff, although I admit I'm partial to the lagomorphs. There are quite a lot of bunny people here in Germany; not all of them speak English, but I think your book would be popular with them for the photos alone, although obviously translating the captions would be a plus. A calendar would be great, too.... As if you needed more projects to fill up your time! Good luck!
I second the calendar idea.
I also think the disapproval could go in the humor/gift section - something like that Bad Cat book, which I see on a lot of coffee tables, with no actual cats in sight.
I purchase a small collection of books for two independent retail stores in Tucson, AZ and am somewhat familiar with the box name store collections. Honestly, by no means am I an expert in this area but I could see Disapproving Rabbits fitting quite nicely into the children's area, gift area or even the pet area at Barnes and Nobles or Borders Books especially around Christmas or Easter time. If there are large chicken picture books that sell (and they must sell because every year there is a new one) then definitely there is a market for disapproving rabbits. I know of two friends alone that would enjoy it. By the way your site is great. Thanks!
Not that the numbers of Rabbit Society people aren't big (I googled and there are tons of links), but I think the publisher should be looking outside the rabbit-owner demographic as well. The fact that Cute Overload is so popular (they've even gotten mentions in Wired) should be a sign that there is a big market of people who like to look at pictures of fuzzy critters.
I don't own a rabbit, but encourage their presence in our backyard, so Disapproving Rabbits appeals to me. You might make the point that lots of people own William Wegman's Weimaraner books, but don't own Weimaraners.
I agree with Maureen -- I haven't had a rabbit since high school (twenty years!) but I would definitely not only buy a Disapproving Rabbits book, but I would want to sell them in my store! I think any nature/gift store would want them -- plus, chains like SuperPetz & PetSmart would want them too.
Just because that one publisher is leery, don't give up on this idea. You have a hot idea.
By the way: try Storey Pulishing/Workman Press. I wholesale books from them, and the #1 book I have to re-order time & time again is Bad Cat. Now they have Bad Dog, and a baby book is coming, too. Their Bad Cat calendars are their top selling calendars, too --- can't you see a Cinnamon Calendar! I am SURE she would disapprove of a Cinnamon Page A Day calendar!!!! 365 Bunnies! I say Yay!
My sales rep from Storey/Workman tells me that even though they want how-to books & nature books to top their sales' lists, it is Bad Cat that is #1 in sales for them! (I have over a hundred titles in my store, and hands down, Bad Cat is #1 -- I'm sure Disapproving Rabbits could give Bad Cat a run for the money!!! --- I would have though birding books or gardening books would be my top sellers, but nope, there's someone with Bad Cat at the register again!)
I am a rabbit person. The disapproval is spot on. I'd pre-order this book now! Perhaps if you could get commitments for pre-orders (maybe through the national House Rabbit Society website?) the publisher would see the dollar signs a little clearer.
Hey Guys,
These are all great ideas!
My publisher has right of first refusal on this book, so I do have to get a definite "no" and not a "maybe" before I shop it around.
I'm going to check these other sites out, and then submit one more time.
There are House Rabbit societys all over so there are tons of rabbit slaves in this country, but everyone is right that more than just rabbit slaves would love this book.
I just ordered my rabbit calendars for 2007 from calendars.com But Browntrout.com publishes the one.
hoppy hunting for a publisher.
I agree with Maureen that the HUGE popularity of cuteoverload.com helps display the market for any kind of humorous animal novelty-type book. My significant other works at Barnes and Noble and the "Bad Cat" and it's companion dog book sell like crazy - to people who like LOOKING at the funny pictures, not just pet owners.
I don't know the numbers, but I am under the impression that house rabbit owners are a growing group. You can also take note of the popularity of rabbit breeding and the fact that cute/funny purbred rabbits are popping up in popular culture. The Northern California Angora Guild (http://ncag.blogspot.com/) whose site I only visit to see cute fluffy bunnies has had several blogs about features on television and major websites that featured photos of the cartoon-like angoras bred by one of their members.
I think your publisher should be smart and "hop" on this humorous rabbit publishing opportunity before someone else does - EVERYONE likes looking at rabbits and the Disapproving Rabbits would make a brilliant pet humor book!
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