I admit it, I'm one of the eaters of Annie's Shells and Cheese but I've never really looked at the box until recently. Check out the label:
What's all this about "rabbit approval"? I grew highly suspicious of Annie's labels wearing a bunny of a approval. I even suspected that Annie had in fact never lived with a rabbit. Anyone who has ever lived with a rabbit knows the pain of never meeting a bunny's standards. You will note, that the Bernie on the box is smiling and approving. You will also note that the Bernie on the box is a cartoon. If you look at the real photos of Bernie, you can see that he does in fact disapprove. For further examination, take a look at one of the oh-so-tasty Annie's Bunny Grahams:
That looks like a sweet graham cracker of a disapproving bunny if I ever saw one. This leads me to believe that the folks at Annie's are in denial about their rabbit, it's not approving of anything. But perhaps that's why their food tastes so good--a vain attempt to win Bernie's approval. What does Cinnamon have to say?