Big Year Movie Being Filmed

Here's an article about the filming currently going for the Big Year movie starring Steve Martin, Owen Wilson (mmmm, the Butterscotch Stallion) and Jack Black.  I have heard rumors that Steve Martin's character will be sporting a pair of Swarovski's for his part in the film.  Can't wait to see some of the other birding product placement--will any of them have birdJam?